Learn Rufus

If Wilbur listens to clocks and Freddie listens to CRTs, Rufus listens to sparkle.

Long before he wore velvet jackets and top hats, Rufus was just a bear with an unfortunate habit: he couldn’t pass a shiny rock without staring at it until the sun went down. While his brothers chased acorns, games, or timepieces, Rufus sat by the river holding pebbles up to the light, tilting his head, and muttering, “This one’s got potential.”

The turning point came one evening in a smoky little speakeasy, where Rufus had been hired to bus tables. Instead, he spent the entire night arranging discarded bottle caps into neat rows, polishing them with a napkin until they gleamed. A passing jeweler noticed, chuckled, and handed Rufus a loupe. The world snapped into focus. That was the night he discovered that a diamond is just a pebble with ambition.

From then on, Rufus threw himself into jewelry with the zeal of a bear possessed. Velvet jackets. Gold-rimmed glasses. A voice smoother than the bourbon he now keeps behind his display case. His shop feels more like a speakeasy than a store — dim lights, soft jazz humming, and glass cases filled with rings, necklaces, and watches that wink back at you. Step inside and you’ll hear him murmur, “Jewelry isn’t just adornment… it’s conversation frozen in metal and stone.”

Of course, Rufus has his quirks. He refuses to sell anything to a customer who doesn’t try on at least three pieces, and he insists on wearing a top hat even when grilling in the backyard. But when you leave his showroom, you don’t just leave with jewelry — you leave with a story, a wink, and the unsettling feeling that maybe he just sold you something enchanted.

At 100AllDay.com, Rufus is more than a jeweler. He’s the Bear of Refinement, the one who proves that even in a den full of clocks, games, and schemes, someone has to keep things classy.